Have you ever had major jet lag when you traveled somewhere a *bit* too far from home? Mickey Beyer-Clausen is a Danish-born, New York-based serial entrepreneur. In the ’90s, he was one of the first to launch successful Internet businesses and today he's building genre-defining companies around innovations with the potential to improve the human or planetary condition. Currently, Beyer-Clausen is the Co-founder and CEO of Timeshifter — the world’s first platform for circadian shifting with a mission to solve large, previously unsolved problems caused by our circadian clock. In this episode of Sleep Is A Skill, Mickey talks about his story and why he felt it was necessary to create Timeshifter. Compensate for all the time we lost in 2020 with this episode!
BIO:
Mickey Beyer-Clausen is a Danish-born, New York-based serial entrepreneur. In the ’90s, he was one of the first to launch successful Internet businesses and today he's building genre-defining companies around innovations with the potential to improve the human or planetary condition. Currently, Beyer-Clausen is the Co-founder and CEO of Timeshifter — the world’s first platform for circadian shifting with a mission to solve large, previously unsolved problems caused by our circadian clock. Before Timeshifter, Beyer-Clausen co-founded and served as CEO at Mental Workout who pioneered a new category of apps, including the first mindfulness and sleep apps. He is also the co-founder of Trunk Archive, a full service image licensing agency representing the world’s most engaging and sought after photographers, two leading domain name services, Speednames and Ascio Technologies, as well as Internet Payment Scandinavia, one of Europe's first online payment gateways.
SHOW NOTES:
⌛ Mickey’s story and why he felt it was necessary to create Timeshifter
⌛ What the app does for you
⌛ Focus on the connection between mental performance and flexibility
⌛ Dr. Steven Lockley, Associate Professor at Harvard Medical School: Introduction to circadian science
⌛ Implementation of science to help astronauts travel to Germany, Russia, and Japan
⌛ How to apply neuroscience to peak performance (before rocket launches, baseball, and more)
⌛ What NASA has to do with stabilization of your circadian rhythm
⌛ How to shift the clock reliably...in as quick as a minute
⌛ What the correct way to use melatonin is
⌛ Myth or fact: LED illumination in planes can help fix your mental clock
Email Mickey: mickey@timeshifter.com
Follow on Instagram: https://www.instagram.com/mickeybeyerclausen/
Follow on Twitter: https://twitter.com/mbeyerclausen
Connect on LinkedIn: https://www.linkedin.com/in/mickeybeyerclausen/
Unknown Speaker 0:03
Hi, Mickey, welcome to the sleep is a skill podcast. I'm so grateful to have you here today.
Unknown Speaker 0:09
Thank you so much, Molly. I'm very excited to be here today as well.
Unknown Speaker 0:13
Oh, so awesome to have you here because we got an opportunity to speak a little bit before recording. And number one, I'm already clear that the there's just so much that we have to dive into. And number two, I'm particularly passionate to learn more about this, about the app that you've created, and almost a new term that you've really helped coin of being a time shifter. Because you know, for me, I shared with you that after living in Manhattan for basically about a decade and then started traveling, you know, really full time internationally. Time shifter, the app that you created is one that has pretty much been on my phone, or has been a mainstay on my phone for quite some time. And I share about it all the time to just about any frequent traveler. So I think what you've created is so so valuable, and helps to also shift the paradigm around our ability to have a say in how our sleep goes even when we might be traveling, you know, 12 different time zones or what have you. So number one, just thank you for what you created. And number two, I would love to just help underscore help. The listeners know a bit more about the origin story of the why that you felt it was necessary to create this app. And then we'll get into more about what it does.
Unknown Speaker 1:39
This sounds wonderful Malian. Thank you so much. I'm excited that time shift has been able to help you and of course, needless to say, I did not create time stiffer on my own. There's some really, really important people on the team that we can we can we can talk about in a little bit. But yeah, my own my own story is really that I have been a an entrepreneur for the past 20 some years. I just can't help myself. I I'm excited about building something and creating solutions that does not exist today. So so all sort of in different industries, but all of the common denominator is technology. And for the past 1012 years, Yeah, something like that. 11 years, my focus has been on mental performance and flexibility well being. And part of that journey, resulted in me meeting a very important gentleman about four years ago, Dr. Steve Lockley from Harvard Medical School, that introduced me to circadian science, and is the reason why I got excited about the opportunity to create an app for jetlag. But also it has an even bigger potential beyond jetlag, but we can we can talk about that as well. But that's sort of how it started. Dr. Steven Lockley is a professor at Harvard Medical School. And he not only knew all the important stuff about the science and how things work as it relates to jetlag, and circadian or science. But he don't. He also worked with NASA. At the time I met him for about 1415 years. To implement the science to help astronauts travel to Germany, Russia and Japan for training or jetlag is a real problem. And he also helped NASA applies to Kidner science as it relates to peak performance before rocket launches and spacewalks, etc. So, when I think it needless to say, when you meet someone like him at with, with the designs and the experience and applying the science for that many years, and the fact that no one else had created a product that could make it available to everyone that travels, it seemed to be too good of an opportunity not to, to to get involved.
Unknown Speaker 4:26
Yeah, and I actually thought it was a cool anecdote that, you know, a lot of people might not understand why NASA would be so attuned to their circadian rhythm. I wonder if you could share a little just like the why it is the astronauts have to be so aware of that and why that same algorithm that you use on the app that they use regularly, you know, while they're in space, how, why that's so valuable and so important to them.
Unknown Speaker 4:56
Well, there are a lot of reasons why NASA in particular I Interested in circadian science? Not only because again, the astronauts they travel for training purposes, you know, all these different places around the world where they cannot just sit and wait for five or six days for jetlag to, you know? Yes, you would think they would be good if those astronauts could get going right away or as quickly as possible, but also without the danger of, and the risk of doing something training while being jet lagged and fatigued, which can be quite troublesome for them. So that's one thing. But if you also consider a rocket launch, that can happen any time during a 24 hour cycle, it can happen a 2am can happen a 6pm. It can happen anytime, during, you know, the day or night. It really depends on what they need to hit out in space, do they need to hit the International Space Station Hubble telescope, you know, what are they doing, they are not dictating what time the rocket is going to. They have to figure out, you know, what time based on what they need to hit. And so both the astronauts as well as Mission Control people at NASA, they need to be at their best for a sustained number of hours. You know, when they have an event like that, and that's what's Acadia neuroscience comes in. So they have, I think they call it steep shifting at NASA, that they're shifting everyone so that they can be ready for those events. The same applies to spacewalks, right? You want everyone involved in a spacewalk not only the astronaut, but everyone around him or her to be at their very best. And then you finally have which is not really about shifting the circadian clock. But more about stabilizing the circadian clock. When you live aboard the International Space Station, you see sunsets and sunrises every 45 minutes. So as we begin to talk a little bit more about the science of jetlag and Tecate in our science where it's going to be evident for everyone, that light is the key time cue for the circadian clock. It also makes logical sense that if you see light for 45 minutes, and then you see darkness for 45 minutes, you see light for 45 minutes, you you're in darkness for 45 minutes, it's going to disrupt your clock and your rhythm. And so NASA had to install special lighting systems up on the International Space Station and create areas where people can be in darkness so that they can stabilize their circadian rhythm and be at their best. And so there are lots of reasons why NASA interested in getting their science.
Unknown Speaker 7:44
So interesting. So great. Okay, so we've got this whole background context of the importance of this. And then you were clear on that there was a missing in the current market around how for the practical, you know, the everyday user that's traveling a lot to be able to help have a say in their jetlag experience. And, you know, one of the things when I'll share to different people, oh, my God, you got to use this app. It's so crazy, because when I when I really liked something, I really liked something. And people will I've heard different responses about about different ways to manage your jet lag. And one of the things that I'll hear back is, oh, well, I just, you know, I just do the math myself, and that's fine out, you really need anything else. And then, you know, we go into all the other things that it does. So what for you, when you sat down with these experts to create this app, what became important that you needed to hit on besides just Okay, so just, you know, turn your clock over to the destination time, what became more nuanced? And what did you guys come up with around how people could actually have changed their behaviors throughout the entire course of the shift? Or of the of the trip to make a difference in their results?
Unknown Speaker 9:07
So I think that the number one thing and I love this question, because it is one of the reasons why I got really excited about building a product around the science and, and with Dr. Steven Lockley and other people on the team, and that is that none of the things people do today is going to help them with jet lag there is there is absolutely no generic formula for addressing jetlag and just looking at the clock and sort of like okay, at the destination, this is what time it is and try to, you know, change your own schedule before departure and do it in the plane. It simply won't get you there. It won't help you. There. It's it's not intuitive, what to do, and I'll talk a little bit about I'll talk about what the science tells us. You know how to shift the clock and do it reliably and quickly to new timezone in a minute, but first, again, no generic advice or solution is going to help you with jetlag. Whether it is, you know, getting up, exercising in the morning at the destination at seven o'clock, whether you eat at the local timezone at meals at the same time as the locals. Whether it's using melatonin, we'll talk about melatonin because it's interesting, it does help you if you use it the right way, and the right type, and dose. But there are all these various things that people think will help them there's even this claim in the new airplanes that the LED lights are going to help people with jet lag and the oxygen level onboard those planes. And it's simply not true. Because if it's the wrong light at the wrong time, yes, you're going to ship this again and talk the wrong way. So now you're making it like worse. So so so yeah, we can talk about anything that you've used Mali in the past, or what you've heard other people use, I'm happy to take them one by one, and tell you why it won't work. But let's talk about the science and what does work first, because then we'll put everything in context. So like I said, light is the key time q fossicking. clock in the brain. So the whole problem to jetlag is, is up in the brain, and they've missed out on this part of our brain. And it is that biological clock or the circadian clock. And from our retina up to the clock, there is a dedicated pathway with only one purpose. And that is to live a light and dark cues that all does. So the circadian clock is trying to anticipate sort of your 25 rhythms. So it loves consistency. It wants you to go to bed at the same time every day and wake up the same time every morning. It craves consistency. And it's actually one of the best sleep advice you can give people is just go to bed and get up in the morning consistently. Because the rhythm there's two systems to sleep Sleep driving, and the circadian clock sleep drive is the longer you awake, the more tight you're going to get, the more rest you're going to get, the more energized you will be. But if it's not connected and in sync with the circadian clock, and what you're usually doing on a, you know, on a weekly basis, you can get into a situation where you might be wired and tired, you're really exhausted, but you cannot fall asleep. It's because there is that disconnect to the circadian clock. So it's a very powerful mechanism in our bodies. And so knowing that light is the key time cue, then what we really need to look at when we travel, and we disrupt the circadian clock, we want to reset it to the new time zone as quickly as possible. When we know it, light is the key for it. And then what we need to figure out is winter see light and when to avoid light. In other words, focusing on sleep when you travel is not the right focus, we need to focus on this Acadian misalignment that we've created by traveling. And so where it becomes complicated is that, as you mentioned before, some people are saying, Well, you know, it's just a matter of, you know, trying to figure out when to go to maybe go to sleep a little earlier, go to sleep a little later, before I leave, and that way I'm more adjusted to the new time zone. Well, it's much more complicated than that. It's really all about when to see and avoid light. And if you can hit that, you know perfectly, you can shift your circadian clock three to five times as fast as normal to watch a new time zone. So it's not it's not a little incremental improvement. It's a massive difference. It's so powerful. It's so powerful that when I travel from New York when I live to Europe, and I'm originally from Denmark, so I go back and forth quite a lot. And I bring my kids and my family
Unknown Speaker 14:09
in the past, just like would really be a big problem for me and my family where we would have difficulty getting up in the morning because of course, it would be in the middle of the night in New York at that time. And we would wake up in the middle of the night, the first of them typically the second night, wake up in the middle of the night and couldn't fall back asleep and you're watching TV shows etc. And now using the timing of light. I wake up seven 730 in the morning in Denmark on day two, and I speak to every night so it's a really big difference in how you feel it's not just you know of course there's a subjective aspect of of all of this but again, the science supports everything I'm talking about here. It's not just something we invented ourselves yes and and a gimmick like so many other products. The market claiming that that it's validated. And it's scientific, scientifically based, which most of them are not
Unknown Speaker 15:08
100%. And, you know, I'm particularly passionate about it, because I feel like it actually one gives a new word to what, what is possible for us to be doing to bring like a sense of action to jetlag. So. So for instance, when since my boyfriend, I've been traveling pretty much full time for about the past three years. And often it will be International. So it might be from, you know, New York all the way to Bali, or what have you. And when we're doing that, you know, there's certain there's certain trips that have been a doozy of a trip, and they may end up being like 40 hours or something with a long layover or some wild number. And by being able to pull in this, this new way of looking at, oh, I'm time shifting, then, throughout the incredibly long trip that could really, really set us back. We have all kinds of things that we can bring into the conversation that to your point, don't have us just relying on focusing on did I sleep or did I not? And what time did I do it, because suddenly you can bring in blue blockers, you can bring in, you know, kind of hats, you can bring in extra light sources, you can bring in potentially caffeine, melatonin strategically, in a way that will make sense. And the difference that certainly that we have felt and clients that have gone along with the kind of what is output on that itinerary through the app is just really remarkable. And to your point around the what's possible, the potential for something like this, I think is so exciting, like with shift work life, like with these extra special times in life, when people are off of the general rhythms of nature, and what we can do to make a difference in that. So I'm wondering if you could talk more about then the what gets what, on the itinerary that people get? So say they get that trip from New York to, you know, over to the UK? or what have you. And they're doing, they're doing this trip? And what will they see how can they actually play this out on an airplane? How do they impact or influence? They're light sources? They're the timing of all of these things when they're kind of stuck on a plane?
Unknown Speaker 17:33
Yeah, great question. So So first and foremost, to create a jet lag plan, we need a few pieces of information about you and your trip. And every single jet life plan is completely personalized. So you might be on a plane with your boyfriend, your spouse, your family, whatever, and on the same plane, and you're going to have different plans. So that's important to mention. And we we create each plan based on your sleep pattern. So when do you go to bed? Typically? Normal, you know, everyday? And when do you get up in the morning? And then what's your chronotype? Are you an early bird or night owl, or neither? And it's very interesting, there actually is a biological explanation to why some people are better in the morning and why some people are better at night. By logically the circadian clock in our brain is not necessarily precisely 24 hours, as the rotation of the Earth around the Sun is. You know, if you're an early bird, it's because your circadian clock is faster than 24 hours, it might be between 23 and a half hours and 24 hours. If you're a night owl, it's it's between typically between 24 and 25 hours. So that's why some now there is a real explanation to why people are different that way. And if you don't, and not really, you know, good in the morning, not really better at night. It might be because your circadian clock is pretty much around 24 hours as the rotation of Earth. So so we need that information. And then we need your full itinerary, not just why you're leaving and while you're going to, but also stopovers because every single aspect of that trip is going to result in a certain plan. The departure time matter. So if you were again, let's say you have the same chronotype the same sleep pattern as your spouse, but you're going on a plane three hours before him, then your plans are going to be different. So it takes everything into consideration and it's it's just not intuitive in any in any way. Anyway, so now you get the plan. What's on that plan. Number one is when to prioritize light and when to avoid light. That's the key. This is like all the advice in the plan. This is the one too really pay attention to. Because, again, the key time queue for the skin talk is like. So it'll tell you a few hours, typically every day where you either need to prioritize light or avoid light. So how do you prioritize light, if you're in a plane, and it's dark, you crank up the brightness of your inside entertainment system on your computer, your iPad, you watch a movie, or you do some work. And now you're being exposed to enough artificial light, the screens are so bright today that they affect the circadian clock. That's why the all the experts out there are saying don't look at your iPad or your your phone at night and bed is because it sends a signal up to the circadian clock saying, Oh, it's day you need to perform and function. So it's kind of productive for that reason. So we're using light to our advantage. And an artificial light is is good, although of course the sunlight is best. So if you are able to be out in the sun, when you should prioritize light, that's the best. But artificial light will suffice. Then, if you need to avoid light, and you happen to be outside in the sun at your destination, for example, all you need to do is put on your dark sunglasses. So it really is very easy to comply with. We have some we have lots of business travelers that are using time shift or the travel often and far. And where jetlag is a real disruption to their both their productivity on the trip, but also when they get home to their families, and where they don't feel well, today's. And for those people. One of the questions that come up once in a while is well what do we what if we have a meeting, I have a meeting, I can't sit with sunglasses on when I'm in the meeting. And and here's the good news, you don't need to follow the plan 100% for it to be highly effective. If you follow it 80% of the time, that's enough. So if you have a meeting, it's that important. You don't want to wear sunglasses, and you need to avoid light, you know, just take the sunglasses off, have the meeting and then put them on afterwards.
Unknown Speaker 22:06
So good. And so the other thing that I think is really powerful, there's so many things, I think it's powerful about this, this app, but one of the things is that I've spoken with certain clients that they're just when they travel, they're stressed. And when they're stressed, they don't sleep. And so they have this idea that they they're someone that just can't sleep on on planes. And yet what I like about the some of the copy on the on the app that it speaks to that concern in a particular way, where it really maps out that okay, even if you can't sleep during this time, there's value to kind of going through the motions whenever you could share more about kind of that approach so that there's not that type of really challenging sleep pressure or a sense that you failed if you didn't get all the sleep that was recommended, or, you know, as much as they would have liked to.
Unknown Speaker 23:04
Yes, this is a really good question. We get that a lot. You know, from from people that I can fall asleep on the plane, you know, just maybe I should wrap sort of the components of the of the plan, because that's, I presume, why you're asking this question. So in addition to the time dyed exposure, we do offer an optionality you can turn off, turn on off melatonin advice. So people that have used melatonin so far has most likely used the wrong dose and type and use it at the wrong time. And then if they time night exposure advice they could really make, they're really not getting the benefits, and they're not shifting the clock quickly towards the new time zone. So with the time light exposure advice in the app, we're also going to tell you what those and the dose is between half a milligram and three milligram of melatonin and fast release instead of slow release. And most people I talked to that travel, they have five to 10 milligrams of melatonin and slow release. That won't help you with shifting the clock, it's gonna help you maybe get drowsy, which is a great benefit if you are trying to fall asleep but it's not going to help you with jetlag per se so so that is an option inside the app. And then we tell people when to sleep and when and also how to use caffeine the most optimal way. So caffeine does not really impact jetlag at all. But we know people use caffeine to the boost of energy. So we tell them based on science, what's the best ways to use caffeine. And that is smaller doses more often rather than a big cup of coffee, for example, and then four hours until next coffee. The more important thing about caffeine is when not to use it because caffeine can stay in the blood for up to eight hours. So we don't want anyone traveling to Have a cup of coffee or any type of caffeine, get any type of caffeine close to your sleep episode, because it's going to disrupt the sleep quality. And then it might not be jetlag experience. It might just be sleep deprivation or bad. quality sleep. So that's why caffeine is in there. But back to your question about when you're supposed to sleep, according to time shifter, your jetlag plan, what if you can't sleep? The great news is that sleep doesn't really matter. It does it Don't get me wrong, sleep does matter, it is important to get sleep because it is one of the two systems we talked about in the beginning, that combined will give you the optimal performance and, and, and all of the things that you want and better health and all the things. But it doesn't shift the circadian clock. And so if you can sleep on the plane, and we propose and advise you to sleep on the plane, then at the very least, avoid dark, avoid light. So when you when you're supposed to sleep, we expect that you're avoiding light because you're supposed to close your eyes, which means you're you're you're avoiding light. And that's part of the equation. That's why sometimes we want you to sleep when we want you to sleep. And so if you can't sleep, keep your sleep mask on, listen to meditations or music or something else, or you absolutely must then put on dark sunglasses and read a book, like try to just avoid as much light as possible, it will, it will really make a difference.
Unknown Speaker 26:51
It's so great. Because, you know, it's so see what you know, kind of what you're speaking to about the the future that's possible with something like this with this app, because I think even just that outlook on sleep can help relieve the pressure for people with Okay, got to get this perfect amount of sleep this seven hours, eight hours or whatever. And certainly coming from my own experience in my sleep difficulties I you know, was out to get that perfect amount of sleep. And when I didn't get it would, you know, it was the worst and so, and yet, by approaching it in this manner, I think it's so helpful because then oddly, it seems as if once we remove that pressure, then often sleep will come and even if it doesn't come in on these particular trips, all these other factors that you're staying attuned to can make a difference in that ultimate time shifting process.
Unknown Speaker 27:50
Yeah, no, it's going to pick it surprises people when they timeship for the first time. And I highly recommend everyone try and time shifter to read that little takes 30 seconds to a minute to read our guidelines, so that you're prepared for the first shift, but it's really going to surprise you. You know how different it is compared to what you'd normally have done. And I highly recommend that people that it still be skeptical to the science and time shift or the time strap that they pick a trip that they've been on in the past that really where they really struggle with jetlag just the worst trip they can possibly imagine or you know, if they have a trip light coming up, try time shift on that trip, because that is where you really can see the difference. I flew a few months ago, I was I flew to Singapore, from New York by a Hong Kong. So it was about I think it took 21 or 22 hours in total. It must have even taken longer action, I think about it, but it was for global wellness summit that was held there. And I don't know probably 70% of the people came from the US and we have given everybody time shifter before the event so that they could try it on that trip. And it's just fun to hear the stories about you know, frequent travelers and business travelers that have done it for so many years. How it completely changes the way you look at travel. Mm hmm you know, you know and yeah so anyway, it's fun and you're going to start looking at other people doing all the wrong things. Knowing that now you you figured it out and and and you know you might be the person on the plane that are seeing light when everybody else on the planet sleeping. Yes and and but you now know something they don't know and hopefully everybody will know as quickly as possible. But It's kind of fun.
Unknown Speaker 30:01
It's very fun. And I'm so excited for the day when I start seeing more people, also time shifting where you start seeing the indicators that they're doing those things. And unfortunately, you know, you want to see more people, there's not that, you know, so many people, there's an opportunity for so many people to get queued into this conversation is really exciting. And I did have a question for you. As far as I know, you're someone that has clearly tuned to innovation and have a big vision for what's possible with all this. And I was curious, is there an opportunity to add in anything around meal timing as it relates to time shifter? I know that can be such a challenge for people because of course, often, some of these flights that we're on might be trying to help and you know, giving you meals at times that might make a sense, make sense for that destination. But if you know you're heading on to another, another flight entirely, or what have you eating at certain particular times can you know be out of alignment with that circadian rhythm? link up? Is there any future talks in the in the in the making of adding anything like that in there?
Unknown Speaker 31:14
Yes, absolutely. And I think food and exercise are two things that people ask us about all the time. People, the first thing that's kind of interesting is that most people think that exercise and food can impact jetlag and can impact them feeling better, quicker. And the science, of course, or not, of course, but the science goes against that. Sleep and or sorry, meals, food and exercise. The scientists referred to us we circadian synchronized, yes,
Unknown Speaker 31:51
definitely lower on the road impacts.
Unknown Speaker 31:54
Yes, they almost don't impact the circadian clock versus light. So it's not factor. Food and exercise is not a factor as it relates to addressing jetlag. However, there is a right time to eat. And there is a right time to exercise your body is not that your body doesn't want to eat during the night, and the body does not want you to exercise during the night. And when you travel, that becomes blurry, right? Because now you've just arrived to Hong Kong. And in the morning, you want to go down to the gym at seven o'clock and get a little exercise because it's going to help you you think with jetlag and it makes you feel better. However, seven o'clock in the morning in Hong Kong might be 2am at your timezone. Which means now you're exercising in the middle of the night and your body is not ready for that. And it's not healthy for you to do it. So we are going to include at some point, we're going to include advice around meal timing, and what foods are most appropriate at that time, as well as exercise timing. So that you can follow that advice to just be healthier. But it really does not influence your jetlag. So it's a different type of advice that we're just going to make optional, because the challenge when you create an app, like time shifter is you want it to be as intuitive and simple as possible. And avoid confusion and too, too much advice. And so what we've focused on is what can help with jet lag. And we've left everything else out, but it will bring some of that in, at some point soon as an option.
Unknown Speaker 33:40
And I love that too. Because I think you know, the kind of the parados principle or what have you have, you know, the thing the most bang for your buck, when already when you're traveling, there's so many things you got to be mindful of and keep, you know, together and versus adding in all these, you know, kind of health shifts, you know, keeping the conversation on circadian rhythm, I completely understand that because of course, as we know, light kind of being paramount in this conversation is just, it can be so you know, eye opening for people to really see the power of just that one. In particular that one area, and how important that can be in this conversation. So really great. And I was wondering if you could share more because I know you had mentioned loosely and some things that you guys have in the mix in the future for time shifter and potential places you can go and different possibilities if you could just kind of touch on that just briefly.
Unknown Speaker 34:43
Absolutely. Well, I think the one the one thing people will realize as they as they time shift start time shifting and and and benefit from that process is people are going to appreciate life much more More than they do today, light is so incredibly powerful. And in fact, I almost feel like we need to, you know, take a few steps back from evolution here and look at the time before electricity and light were invented, right? Because what we really need is to go a little bit back in time and respect the fact that our bodies have not adapted to artificial light, it does not understand that when it's light in the evening, or in the middle of the night, it's not something it has adapted to yet, and it does not understand how to deal with it yet. The same with jet lag, the body is not designed for you to go on a jet plane. And suddenly, a few hours later, or many hours later, be in a completely different rhythm. And so it will take a long, long, long time, and many, many, many generations before the parties, you know, at some point, I suspect will adapt more to the new reality. But I don't even understand it that or know if that's going to happen. So the consistency, and light impact on your life, I think will become clear for the poor using time shifter. And that's going to impact them in so many other aspects of life. Going forward. There's so many new ideas, concepts, products, solutions, that will embed circadian science. At its core, there are many that claim to be circadian based that are not so there's a lot of misconceptions and false claims out there that people should be aware of like with any other new emerging area, there's going to be a lot of companies trying to sell you products that unfortunately, won't help you and and will and will tell you something that's wrong. And that's just unfortunate. But on the positive note, there are now biological lighting you can use in your homes where your whole house can be lit up at night, your circadian clock is not impacted. That's super cool is something we have at our house, there's a company called lighting science that have the best products I feel in that space where where it will change the the spectrum and the colors automatically. So in the during the daytime, high alertness, and it's blue white light, and during the evening at the spectrum changes and it takes some of the blue and some other colors out. It's not just by the way, it's not just blue color that is critical. Many people think that blue color, the blue in light is the one that is troublesome. It's all light, every type of light is going to impact your blue is the worst, but any type of light is going to impact your body. And so that's important to know. But so there are all these different products and opportunities out there for people to look into global wellness Institute came up with a trend report for 2020. That is trend number one is is is Acadian science, I'd highly recommend people to read that because there's a whole list of different products and areas that's going to be impacted by circadian science going forward in time shift or we're looking at other opportunities for shifting people's circadian clock reliably and quickly to meet new goals, so jetlag is one area. The next one we're looking at is shift work, we also looking at peak performance, with or without jetlag. So if you have to run a marathon at nine o'clock in the morning, in your home time zone, we can help shift that your circadian clock so you will perform better. And there are other really cool stuff including core therapeutics, which is about surgery. Chemotherapy said like so you can really shift your circadian clock to make your body ready for those kinds of events. And this is an area that many scientists around the world are studying and playing out different scenarios that we're following very closely. But that's what time shifter can make a difference it is how do we help people shift their circadian clock to meet different performance and health goals? across different verticals in different areas. That's what that's what we're looking at. Wow, so
Unknown Speaker 39:31
exciting. That's, you know, the levels of innovation and what's possible for people in such a, you know, a very visual so even just like the elegant way that you're the layout, the the UX the UI of the app to imagine that someone could that's tired and just like needs guidance, could you know kind of punch in, whether it's what shift work they're dealing with or if they you know, are an athlete and going to you know, have this really important thing that they need to be alert for in a whole other time zone, what they need to do to prepare is just really, really, really exciting. So thank you so much for what you're creating. And then what's likely is people are going to for sure want to know more about this product, highly, highly recommended. So how, what are the best steps for them to one, both, of course, you know, utilize the app and to to stay in this conversation with you guys, as
Unknown Speaker 40:36
well. So if people download the app on, it works for both Android and iPhones. So when you download the app, from either one of those places, the first chip life plan is completely free with you know, we don't require credit cards or anything like that. It's just, you know, put your itinerary in, it could be one way around trip or even a multi city trip. We want people to be able to try it. Before we ask for people to subscribe, or you can even buy one time at a time, that's $10. And for subscription for one year subscription is $25, where you can have unlimited check plans. And and just it's we don't hear it often. But some people ask, you know, why are you charging money? And why is it so expensive, I mean, 25 bucks for a year for unlimited travel, I don't think it's as expensive for the benefit you get. But the one thing for people to know is that we are putting in a lot of investment into this platform, it is not cheap to develop this kind of product, it looks simple, it's not and we are continuously spending far more money than we make right now. So that's why just to make it clear, but people should try it out. And on our website on time shifter.com they can, they can learn more about the science see some videos from with astronauts talking about how they've used circadian science and time shifting in their active careers. And, and some other experts talking about including doctors, people are talking about the science, and all of that is on the site. So that would be a good place to go.
Unknown Speaker 42:19
Oh, amazing. And I know, you know, in a timely matter, since we're all in the midst of a, you know, kind of global pandemic, the I thought that was really generous of your company to, you know, ensure that people that are on the annual plans are actually are not paying for the service during a time when people are kind of grounded at that period. And, you know, just it's clear to me that the commitment of the company, to help people is is really present.
Unknown Speaker 42:52
Yeah, we're really, really excited about and feel privileged to be, you know, putting something new out in the market space that many scientists have worked on for many, many, many years, including Dr. Steven Lockley, who has spent more than 25 years of his career in this Acadian science field. So we feel an obligation to not only make a great product that really is following the science and is, you know, is has integrity. But also we're just excited to be part of this and hope that the people will benefit from it and maybe even consider other things they can do to optimize their their circadian rhythm once they've tried to play with time shifter, but it's, we're definitely excited about all of this. And yes, we don't want people to pay for something they can't use during this unfortunate situation that we're experiencing. So so that's a given.
Unknown Speaker 43:58
Yeah, no, it's, you know, and so once things, you know, pick back up, I know that people will be, you know, very grateful to then begin to implement this and use this again. And I think it can just be one of the things that I'm think I'm so excited about it because it It allows this kind of isolated period of time where people get the power of that light timing, that light optimization on just how they're feeling their physiology and their psychology, and how they they the experience of how much of a difference that can make that short term and then it can have that spillover effect to Oh my God, if it does that much of a difference in a short period of time. What if I were to be in implementing this and the rest of my life and it's incredible. Wow.
Unknown Speaker 44:44
So and also and also think about, like with circadian rhythm. You know, the things we always think about when we talk about jet lag is feeling off all four Pua for a few days when we get to the destination, right? So there's performance there. Lack of enjoyment, but also when you get back to your family is a problem. But then there's the long term health implications if you travel, often, you will have some of the same consequences as shiftworkers have increased chances of diabetes of certain cancers, you know, heart disease, and, and, and and now in the in the time of COVID-19. Clearly, everything the experts say about washing hands and not touching your face and staying distant to people. All of that is that is the key. So I'm not trying to make any claims here to, to sell more products. However, you know, from your knowledge about sleep, and sleep is something that is very important for your immune function. So I think that as we move forward and travel in the future, and even at home, we want to look at everything we can do to be strong, and, and sleep and jetlag, and how to deal with jetlag. And the circadian part is going to be one component that I urge people to look at.
Unknown Speaker 46:07
So great. Well, thank you so much for taking the time to speak with us. And really appreciate looking forward to all the innovations ahead for you and your company. It's really exciting.
Unknown Speaker 46:20
Thanks so much, Mollie. I really appreciate being on your show and your podcast. It was a it was a pleasure.
Unknown Speaker 46:25
Thank you.