The Sleep Is A Skill Podcast

050: Dr. Amir Reuveny, CEO of Wesper: A New At-Home Tool to Help You Better Understand Your Sleep (And Guide You On What To Do About It!)

Episode Summary

In this episode, Mollie is joined by Dr. Amir Reuveny who is the founder and CEO of Wesper. Dr. Amir tells Mollie about the importance of developing an app that combines wellness and medical grade insights on sleep so that individuals can be provided with actionable steps to improve their sleep. Dr. Amir also explains how Wesper can allow individuals to have a more comprehensive outlook on their sleep patterns.

Episode Notes


😴 How Dr. Amir became focused on sleep health

😴 What led him to create his app, Wesper

😴 What is Wesper and how does it fill a gap in the market

😴 The importance of combining wellness and medical grade insights for sleep tracking

😴 How Wesper helps the user to find actionable steps to improve their sleep

😴 What makes Wesper more comprehensive than other sleep tracking devices

😴 What respiratory rate can tell us about our sleep

😴 Inclusion of a sleep specialist in the program

😴 Length of time to utilize Wesper

😴 How  Wesper simplifies sleep health and how the technology works


Dr. Amir Reuveny is the founder and CEO of Wesper (formerly Tatch), an at-home digital platform for sleep diagnostics and treatment. Amir has rich management experience as a Major in the elite intelligence unit at the Israeli Defense Forces, where he initiated and delivered multimillion-dollar, interdisciplinary projects. Dr. Reuveny has received his PhD in Electrical Engineering and Information Systems from The University of Tokyo, pioneering the development of ultraflexible electronics, and holds bachelor degrees with honors in Electrical Engineering and Physics from the Technion.




Discount Code: Recieve 20% off of Wesper using the code 20off. Here is the link to purchase.

Episode Transcription


welcome to the sleep is a skill podcast. Amir, I am so grateful that you took the time to be here today. Thank you so much.

Amir Reuveny 0:11

Thank you so much. It's a pleasure to be here.

Mollie McGlocklin 0:14

Oh, fantastic. Well,
we are going to get right into it today. So without
further ado, we'd love to hear a little bit about your
how you ended up in, uh, the role that you're in right now and how this relates to sleep.

Amir Reuveny 0:30

Thanks. Um, yeah, so a little bit about my, myself and my background. So

I come from an engineering background. I did the double major degree in electrical engineering and


Um, I also spend a lot of time in the Israeli defense force and intelligence unit, uh, developed, uh, hardware and software, um, systems for intelligence purposes.

Definitely one of the most, uh, exciting and purposeful, uh, times of my life.

Um, after that I went to Japan to university. If Tokyo, uh, to study flexible electronics, uh, kind of

the next generation of electronic devices,

uh, where we developed and advanced, um,

the ability to record signals in a very flexible

form factor. Uh, so things that are very, you know, as thin as a paper, uh, and they can extract information from your body. Uh, so I spent about three years

studying that, uh, developing the field
at further,
uh, in Japan.
Um, and then I wanted to kind of. Buying my two passions, like the,
you know, leadership building systems, but also the, uh, the technology aspect that I've learned, um, during my PhD and, uh, decided to

start a company

and a venture that will help people. Um,

I was always fascinated

by healthcare and how we can really improve, uh, did technology

today, especially wearables, uh, can create a big impact

on health

for people

and. You know, it's, it's just going to be even stronger, uh, of a trend in the future. And, um, and yeah, one of the things that fascinated me the most was sleep

in. If this is an area where it's kind of, for real, for everyone, we don't really know what's happening there.
And, um, many people suffer
from, um, you know, short amount of sleep,

bad quality sleep.

Uh, my father included, I mean, I watched him like, uh, doesn't sleep well for, for many, many years. And I think with, with the technology and the, the knowledge that they acquired. I felt that this is something that can really, um, you know, improve and solve. Um, and this is how I,

I greeted the whisper.

Mollie McGlocklin 2:38

Okay. Wow. What a cool background,
uh, that is fascinating. And I love the, uh, uh, the
time in Tokyo. We actually were just there before the pandemic and I can not wait to get back there. Oh, so fascinating. I'm still have so many questions, just the, just really an amazing culture. Um,
Yeah, excited to explore more that and very cool.

Uh, your background is, seems to lend itself perfectly to what you've really created now with tach. Um, so, and I, I heard you allude to, to some of the element around sleep and how this kind of, uh, perfectly, you know, seamlessly

integrates with, uh, some of the concerns around sleep. So I'm wondering if you can,

um, speak a little bit to, uh, you know, what taches, and then also have like the, why. You found this as a important element, like what was missing in the market? What were the struggles for people and what is this, uh, aim to solve?

Amir Reuveny 3:39

Yeah, sure. Uh, so first of all, just like a quick note, we just recently rebranded as Westbourne. So from now we will be called Westford and not that

Mollie McGlocklin 3:47

oh, okay. Well, good.
Okay. Thank you for clarifying.

All right. Well, and as we discussed in our prep for this call, um, you know, this is something that's exciting for me too. Because I, I have the product here,

uh, and so I'll be able to, and I still haven't tried it yet, so we're going to align it with the new app and the new name, uh, and that in alignment with that,

um, then I'll be able to report back on my findings, but so what's great is, you know, I'm coming into this kind of blind as well. So, you know,


we'll be discovering this together as listeners are likely to be discovering this too.

And then, um, so

as you're listening to this, uh, definitely be sure to, uh, add yourself to our news. Because we'll be sending out information about,

um, you know, the kind of feedback of

how the, um, experiments went by utilizing this. So very, very cool. So thank you for that clarification, new rebranding cool stuff. Okay, go ahead.

Amir Reuveny 4:44

Yeah, we'll, we'll, we're looking forward to your feedback. So, so first of all, you know, when, when you look at sleep today,

uh, you really, you know,
we really found like a big gap in how people really can understand

their sleep and, and act upon, uh, you know, to improve, uh, And today consumers really need are forced to choose between

wellness devices, or apps tracking, uh, applications that, um,

can generally monitor some aspects of your sleep. Um, but not necessarily give you some actionable insights

about what to do next. And I think this is a big gap. On the other hand, you have really like the medical,

uh, end goal where, you know, you need to move to a sleep lab.

I know if you've heard about sleep labs before, but see if that was.

Um, basically, uh, uh, a room that you go to sleep elsewhere and you're being hooked up to like many, many wires that records different signals

of your body. Um, but this is a very

unpleasant experience for many people. And, uh, and it also a very, um, expensive, so people are not doing this and, and, and as a result, they can not really understand what's going on from their sleep. So you have the kind of the wellness aspect of people can track and understand a few. Things about their sleep, but really can't go deeper with the current tools. And on that, on the other hand, you have a

sometimes terrifying experience going to a sleep lab into the medical, more medical angle of things, and people are suffering from various,

uh, issues of their sleep. You probably know. Uh, well, so we

created the whisper, uh, to, to basically address, uh, these two. We are the only, and the first company that does, that does both. We have the wellness angle where you can really have an

easy to use experience, um, you know, an app, a wearable device that you take home with you, uh, but on the other. And, but in addition,
you also get medical grade insights into

very important parameters of your sleep, such as sleep position, uh, sleep, uh, the breathing quality,
uh, your snoring, uh, cardiovascular, et cetera, um,
which can lead to

actual, um, treatment plan basically that you can. And it's going to help you. Um, so

this is the gap that we found like this tension between easy to use accessible devices, but not really medical grade.

And we created a, a platform that allows you to look deeper into your sleep and to, um, to take actions to improve it.

Mollie McGlocklin 7:17

Got it. Okay. So, um, a couple of questions, so many people listening, uh, not all, but many of the people listening

are tracking in some way, shape or form right now they might have. Or a ring, they might have the whoop, the bio strap, the apple watch, uh, the,

uh, muse, headband, different things that they might be looking at. And sometimes all of them,
you know, so, um, so you know, there's
a number of different ways that people might be tracking.

And, um, uh,

curious if you can share more about how this fills a gap,

um, that

some of those other trackers might not be tracking. And then also, I know I keep asking you like five questions in one question,

uh, Also, um, why couldn't they just go to something like snore lab or some of these apps for the, you know, fill in the gaps of the, the audible component, uh, you know, uh, share a little bit about, uh, what this does that other trackers don't do. Sure.

Amir Reuveny 8:16

And I think if that's an, a good, good point, um, first of all, these devices are
amazing that, you know, they opened up, uh,
and, and created awareness, uh, for people to, uh,
to understand their sleep better and to. They're asleep like aura whoop. They're doing an amazing job that, um, and you also mentioned snore labs to record audio,


eventually, you know, you have like bits and pieces from each one of those devices and you can really

dig deeper into your sleep. And I think that's part of what we are doing and what these army,

our mission is, is to

create like the most comprehensive picture,

uh, of your sleep. So for example, if

aura and warp are mainly looking at heart rate harder, Heart rate and movement of your wrist. Uh,

we are the only one that looks at your respiration, your sleep position. Uh, we of course have heart rate,

uh, signals as well to analyze, uh, we have audio for like snoring detection. So

you really get a very comprehensive, uh, uh, picture of how you sleep and what

you can do in order to improve it. We can report your sleep latency. Your how many times you woke up at night? How many times do you go? You went to the bathroom,

uh, you know, really look at like the entire,
um, Higher, um, you know, uh, picture off your, of you're asleep.

Mollie McGlocklin 9:35

Awesome. Okay. And so a lot of these trackers will call out that,

um, respiratory rate, like how many breaths you're,

uh, taking per minute, what will this show us

as compared to that? Or are those, are there concerns about, uh, those metrics that, you know, you can go deeper on? Um, how does that look different?

Amir Reuveny 9:55

Definitely. Um, so yeah, respiratory rate is, um, is one of them. It
was one of the metrics that other devices are, um,
reporting. But eventually this is a pretty gross, uh,
you know, uh, metric, you know, respiratory rates can change, um, during the night, but we are looking at actually, uh, respiration

in a very granular
level. So we can look at like
each event each with each breath, basically during the night

and our algorithm analyze them and see, okay, here you have some breathing disruption here. You have. It's not only the rate that you're right. You're looking at, but if you have, uh, an abrupt breathing disruption, we can catch it and we can report. We say, okay, you had such and such events, uh, of this, uh, breathing difficulty during the night.

Um, so this is one element. We are looking our,
the level of data that we provide that we collect
then analyze and provide back to you. It's very,
it's very granular and
very, um, accurate, uh,
one thing that we take pride in
is that we invited all the signals that we measure
with. You know, sleep labs. Um, so we compared our respiratory signals to sleep labs, our position data,
uh, in a very rigorous format. And this allows us to
also create a very
personalized and accurate treatment plan for you afterwards.

Mollie McGlocklin 11:15

Awesome. Okay.
Um, and so,
so for people listening that maybe have like the, for instance, the bio strap with the ability to kind of go

into the data a bit more than some of the trackers, um, are allow us to, so the. Um, the thinking is then that that's like one level, but this will allow us to go even deeper. And there's a level of trust with the accuracy. Um, that's coming out attach, uh, is that all accurate? Is that a little alignment to, do you look at, um, is, you know, with the blood oxygen levels and kind of being able to factor all that in?

Amir Reuveny 11:50

Yeah, so, so it's, it's true. I mean, you were looking at first the granularity of the data, as you mentioned, and the

accuracy is two and two elements

and. One thing that we found also that is missing

in using those variables. If people kind of

try to understand and extract from the data, what, you know, what they need to do. So in many customer interviews that we've conducted, we felt, we found that, you know, people feel lonely

and also they don't understand what is the roadmap to improve their sleep. So they get some bits and pieces from the apps or the wearable that they're wearing,

but they need some guidance and need some assistance. And this is another level that we brought in. Is the,

uh, we have a sleep specialist dedicated for you that we look at your data and we'll tell you what to do next. So you actually

are going to talk
with a sleep specialist that will go over the results with you and recommend the treatment plan for you.

This is something that no one else is doing right now. And I think we find it very helpful for people. Um, most of the people that asked majority of people who went through this, uh, consultation session found it like very, very valuable.

Uh, for them, after that they know what they need to do then know, um,

they feel much more

confident about the results and about what, what are the next steps. So

in addition to the level of granularity and the accuracy of the data, we have someone that is expert in the field and can really tell you

what is the, what are the next techs to take?

Mollie McGlocklin 13:19

Awesome. Okay.

Uh, and so, uh, so people get the product and what does it look like and how long, you know, so some of these, um,

Um, consumer grade wearables, the thinking is, you know, you're wearing them for years. Like it's a,

a longterm thing. Um, is this more of getting a snapshot of how things are for a short period of time and then taking those steps next? Or, um, how does that look like the length of time that we're

utilizing this? Yeah,

Amir Reuveny 13:48

so that's a, that's a great point. I mean, we, we work with the standards of the sleep lab and sleep lab typically, um, is,

is looking at a snapshot of your night, like looking at one, uh, one night of data. And we, as a user, you'll get like those, you know, a nice, flexible,

uh, patches that, um,

you go to sleep for one night

and then you get the,

probably the most comprehensive, uh, report, uh, that you've seen on your sleep. I mentioned already sleep position,

uh, breathing, quality, snoring, um, and many more. Um, after that you will get a virtual consultation with a, with a sleep specialist, uh, and you get a treatment plan. Um, You can follow in the app. So you have all the steps, what to do next,

uh, et cetera. Um, the good part. And now we are

launching a program of three months that we will provide you, uh, as many retests as you need, uh, following to follow the plan and to track your progress over time. So you basically get the best of both worlds when you have like a very comprehensive snapshot of your

sleep, but then you can retest your sleep.
Uh, as much as you want by sending us back the kid, we will send you a fresh new one and you can just test it. Another time to make sure that you are making progress.

Mollie McGlocklin 15:04

Awesome. Okay. And so,
uh, I'm assuming with the element of, um,

track looking at the snoring and the, um, uh, this conversation around, uh, respiratory rate throughout the course of the night,

I'm thinking, uh, out of what I'm seeing on your site, um, it's
not necessarily diagnostic for anything like sleep apnea
per se,
but does it give you insight then to take next. Next steps if there, if it looks so. Yeah. If you can speak about that or any kind of flags that might occur.

Amir Reuveny 15:36

Yeah. That's, that's a great point. I mean, currently we are not, uh,

launching any, you know, medical product or we're not providing any medical advice.

Uh, we are looking at, you know, respiratory quality, uh, that can be an indication,

uh, for something that you might want to check with your doctor later.

Um, so everything that we do is on the no, uh, wellness angle, but with much deeper insights, uh, into a sleep regarding.

Uh, sleep, uh, sleep quality. Um, but yeah,
I mean, we, you know, the sleep specialists can say, if you have some concern
about, um, your respiratory quality, maybe it's a good time to go to a doctor, for example.

Mollie McGlocklin 16:13

And is that something that you, so for instance, um,

uh, we work with some, uh, doctors that will even use like the snore lab apps or what have you is just a preliminary,

you know, okay. Use this and if you're scoring like off the charts, then it can give us, uh,

Reason to not the reason, but, um, element of layers of reasoning to then get this checked. Are there certain things that might show up on this particular, um, uh, tracker that we can then see again, not diagnostically, but, um, give us a push to like, you know, you're

kind of outside of the bell curve on some of these topics and might want to look further.

Amir Reuveny 16:53

Yeah, definitely. So we, I mean, one interesting aspect, uh, that we can tell you is what is it. Your, uh,

let's say worst, uh, sleep position at night. Where, where did you, where was your worst quality of sleep, uh, during the night? And then you can take, take action to improve

it. Uh, one specific element is respiration, for example. So we think quantity can differ a lot between

a sleep position. Uh, it's well known that, you know, people that sleep on their back, it's very good to your hips and knees and joints. Uh, but it's very bad for your

breathing. Sometimes you have. The gravity, um,

you know, sometimes, um, prevent you from sleep from breathing, uh,

clearly during the night.

Uh, and we can tell you, okay, we saw in much lower

breathing quality. When you sleep on your back, maybe you want to try this and that maybe you want to go,

uh, get checked.

Uh, we saw that you're snoring the most on your left side. Maybe there is something that you can say, so you can actually see correlation between your sleep position and different elements of your sleep,

uh, which, uh, which is. Fascinating for many people to see.

Mollie McGlocklin 18:02

Absolutely. Okay.
Uh, so then they get some of that information. So they, uh, and then kind of some behavioral,

um, steps that they can take to shift those sleep positions. So it's not as just like, oh, well, that's what I always do. How am I supposed to change that? There's there's things that then you can help guide them.

Amir Reuveny 18:21

Yeah. Yeah. Sure. So there are, you know, different types of treatment that can prevent you from slipping on specific positions. Uh, there are. Specific techniques that you can take in order to prevent it like using

pillows and things like that that,
uh, can help you, um,
adjust your sleep position. And
these are all things that, you know, we, uh, uh, we can recommend him to. And, um, our sixth graders can recommend in the consultation session. Yes.

Mollie McGlocklin 18:48

Great. Okay. And, um,

so cause I love the aspect of filling in the gaps on the guidance, um, from these trackers cause absolutely I'll have, you know, certainly. People come our way that are just

inundated overload on information, but

a lack of what to do next. So I really like that. You're, um, you know, creating a solution for that. So, um, if you can walk us through what that looks like for people, like, how are they supported, uh, with those specials? What's kind of the, um, the structure for that.

Amir Reuveny 19:21

Yeah. So yeah, the skip specialties is definitely an angle that we think is very, very important for people. Not only it guides you what to do. Also prevents you to misinterpret the results and the data that you have

many people think, okay, I see this, I see a short amount of Ram. I should do that. And that, and then just like, you know, try and, you know, in the dark

almost literally, uh, to try what, uh, how, how to improve their sleep

and the sleep specialist actually actually guides you. So it starts with a first consultation, a 15 minute consultation session

after the, uh, the night test that you get.

Um, this is all virtual, so you can do it from there. Photo of your home from your phone, whatever you like. Um, and

then you'll get a detailed summary of your meeting with the sleep specialist and with the action items that you need to do. So,
you discuss, whatever you learned during this session,

now you have a treatment plan that you can follow.

Uh, this is all in the app, so you can track it and you can make sure that you follow the steps. Um, and one of the things that the specialist typically recommend if you need improvement is to retest in a certain time period. So. So, for example, if you are recommended to use,

um, specific intervention for your sleep position, we can then retest your, your sleep,

uh, with this intervention after two weeks and see that you actually improve and actually helped your sleep. So this is all being managed through the app. Uh, you get the, you get the, uh, the treatment plan. Uh,

you have a checklist that you can, uh, follow and take action upon,
then you can order retest whenever you need to, uh, to monitor your progress.

So this is, uh, Uh,
musically a full program, uh, that you currently offer for three months, uh, to improve your sleep with the guidance of a sleep specialist.

Mollie McGlocklin 21:08

Awesome. Okay.

And, um, and if you can walk us through, like, what does this look like?

Uh, certainly aiming to,

um, be more clean and

simple then going into sleep, blood, being hooked up to all kinds of things and the stress and the, uh, you know, the,

the cost, um, you know, the pressure. All these things. Uh, so, um, if you can walk us through what that looks like for people,

Amir Reuveny 21:36

so the car and sleep lab experience, you mean,

Mollie McGlocklin 21:38

I'm sorry. Um, uh, how does, how does this product really make that more simple? Um, you know, just for, for those that can't kind of picture what this would look like.

Amir Reuveny 21:49

Definitely. So,

you know, the, the, the old process, like going to a sleep lab, scheduling a time with a doctor can take months and you need to involve insurance anyway. It's you know, many people are really,

basically just trying to avoid this, you know, they

don't have time to do that again. I know from a personal experience, uh, my father had never even thought about like going to a doctor and to

really check what they, what he has. Um,

and, and this is part of our mission to make, you know, sleep medicine, sleep health, much more accessible to people.

And, um,


doing this by first, everything that you need to do with whisper, you can do at home.

You don't need to go. Anywhere you need to, uh, you know, search for like mans or a sleep lab in your area. Many people don't take any to have like sleep labs in their area.


so you can do everything from home. You order the kids from or website and you sign up for the program.

Uh, the kit includes these two patches.

Um, you put them on, uh, during the night,

they are super comfortable, very soft, very easy to use. Uh, the setup takes less than three minutes. You put two patches, a wireless patches on your chest and abdomen,

and then you just. Just go to sleep normally, uh, in your home, uh, without any, uh, any, uh, interruption, um, in the morning. Yeah. After 10 to 15 minutes, when you wake up,

you'll get the full report. This is automatically generated from our algorithms and it can give you all this like comprehensive insights of if asleep, um, skip position. So you played in C uh, sleep time. Um, and of course, some sleep tips that our algorithm produce for you,

even after like 10, 15 minutes. So you get value immediately when you wake up. And of course, in addition,

you can schedule a virtual consultation session with a sleep specialist. That's walks you through the report and the treatment plan and, uh, and follow in the products in the app.

Mollie McGlocklin 23:40

Got it. And how many times do you

anticipate, I know you mentioned that people can retest, uh, you know, to see kind of their progress are the things that they're doing really kind of mapping for them.


how often should people expect that they might be retest? I know it's case by case basis. Maybe some people are dealing with more than, yeah. Others. Um,

but is there a range of what, um, uh, is likely for people?

Amir Reuveny 24:06

So this is, this is really depends. Yeah. It's very personal and really depends on their, on the,
on your results and a consultation with a sleep specialist. Typically what
we saw in our like early pilots,


it's somewhere between two to three weeks, like the first


uh, you know, it takes time for people to either change their behavior or purchase like a new intervention or try, try something too. And improve their sleep, get

used to it and then try and then get a retest to see how, how effective it was. And I think this is a big,

big thing, um, for

people, because now you can really objectively

know if you've got better, uh, you know, before you need to either count on your spouse or a partner or someone that will tell you where you are snorting more or you're, uh, moving more or moving less or slipping

worse. So it was very, very subjective, especially in, you know, when, when you talk about sleeping. Edison and sleep doctorates.

Uh, but now you can, you can do it as many times as you want within this three-month program.

Mollie McGlocklin 25:07

Got it.
Okay. That's awesome. And then for those, um,
uh, kind of biohackers that get into, uh, the concerns around EMS or what have you,
uh there's then the thinking that one, there doesn't need to be too much of a concern from a perspective of this is not something, um, you know, we're, we're doing this,

uh, you know, a one-off and then a, another kind of. Test. It's not as if every single day you're doing this end, um, who knows the amount of EMF that might be in a sleep lab type of call. Um, just for any, any people that might say, oh, no, I can't do that.

I don't do wireless stuff.
Um, can we speak to that, that, you know, the, the benefits outweighing the costs?

Amir Reuveny 25:50

Sure. So first of all, I think that, you know, for people who are yeah. Biohackers that are addicted to data, et cetera. So yeah. This is, you know, something that, uh, would definitely consider it. And we are working with a newer version that can address these concerns. I think the first thing, and the first valuable two we are looking at is to actually improve your sleep. I mean, that's,

if you think about it, if you, you don't want to collect data, they want to improve your sleep.

So, so that's, that's basically what you're trying to do. So if we can do it with the right amount of tests and of course, less anxiety, uh, about your sleep, I think it's

better. Um, so this is our focus to make it. Actionable and actually see results and, and show that people can can improve. So this is one elements regarding the benefits

regarding the EMF, um,

um, angle.

So our device, you know, can also, uh, can collect all the data,

uh, um, internally,

uh, and then basically transmit, uh, later in the night,


currently, we are not launching with this, uh, with this feature of, you know, separating the, uh, Bluetooth emission

from the. From collecting the data.
Uh, but it's something that we can continue to in the future.
I would just mention that
the technology that we're working is low energy Bluetooth, which is much shorter than, you know, any other,

Mollie McGlocklin 27:11

your phone, your

little fancy AirPods are what are your now those things that we're swimming in many of us day to day. So, and yeah, I hear you

Amir Reuveny 27:24

distinguished. Yeah.

Yeah. This is like a very low energy, um, device. Uh, we went through a very rigorous. Testing, um, actually in the level of, of what needed for like a medical device. So it's a very high level, uh, and high grade, uh, of, uh, of testing that we've done. Um, so the device is safe and easy to use for that.

Mollie McGlocklin 27:44

Yeah. Oh, great. Yeah.
And I appreciate you speaking to all those things. Cause

you know, there's just a number of things that get layered for people when they're not sleeping, they're tired, they're

anxious, they're, you know, and just some of those things that can
take them out of the conversation, uh, appreciate. You speaking to that, and then also, uh, really working

to find all kinds of different options, uh, so that everyone can really be in this conversation and fulfill on that mission of yours to make this accessible, which I think is incredible. And, um,

you know, I think this is a really exciting time in the world of, uh, sleep

technology. We're kind of on the precipice of bridging this gap between this very, uh, sensor, a vision of a sleep lab being this whole scary thing and separate

them. And intense and expensive,

uh, and then to really, um, help make this, bring this home literally, uh, is and make it affordable, which, you know,

um, I'm often share. I came from

virtually, you know, uh, very little money growing up in the middle of nowhere, Maine, and I think that's also important aspect to the financial, um, divide that some of these current, um, uh,

initiatives around sleep, some of them are very expensive and pricey.
Uh, and so to have that. This middle ground here is
an exciting situation because these can be really big, big
shifts that can happen for the betterment of our health and wellbeing. So really exciting stuff.

Amir Reuveny 29:10


Exactly. We are bringing, uh, sleep care home. We want to make sure that everyone

can easily and affordably, uh, take care of their sleep. And then as a result to improve

their health, uh, in the long-term because, you

know, you know,

uh, well that, um,

sleep is one of the major pillar of our health and many people kind of. Or Luke, um, uh, they're asleep and this is our mission to make sure that

they can get high quality data in
the ease and the comfort of their home.

Mollie McGlocklin 29:40

Uh, well, I appreciate that cause you know, it is an interesting,
um, I just had an
honor, we do a weekly sleep spotlight and we just had, um, one nonprofit that's popping up to aim to make sleep advice available for, um, you know, uh,
CLOs across different, uh, financial groups too. So even.

In lower income households to be able to make a difference within often, you know, dealing with multiple jobs, shifts, working a number of things, uh, and to make this really seamlessly fit into, uh, many different, um, you know, kind of households is exciting. So

really cool stuff.

Uh, okay. So, so having said all that, um, many people often after hearing how immersed you've been in the world of sleep, want to know a bit about you and how are you managing your sleep? Uh, based on all this amazing information that you're privy to. Uh, so the first question that we have is what does your nightly sleep routine look like right now?

Amir Reuveny 30:41

Hmm, that's a great question. Uh, we recently have a, um, we had like a,

Mollie McGlocklin 30:48

oh, okay. Well then
you got the past. Yeah,

Amir Reuveny 30:57

this is been disrupted right now, but I think I. I think I'd like to share like one very useful tip that people maybe

haven't heard. Sure.

You know, you need to kind of kicking your mind before you go to sleep and it's very difficult. So you do some meditation and you, uh,

uh, really kind of, uh, uh, ease into, into sleep. But one thing that I found very, very useful is to write down everything that you need to do tomorrow.
Anything that is on your mind,
uh, it kind of, you know, make you make you stress. So

make a list, uh, take a piece of paper. Write it down, all the tests that you need to do tomorrow. Anything that is on your mind right now,

uh, this will make your, uh, you know, falling asleep much, much easier.

Mollie McGlocklin 31:38

Oh, I love that one.

Yes. Because, you know, we talk all this stuff about tech and this, that, and the other, and sometimes the, the old


paper, you know,

the whole thing is just it's

really takes the cake. So, or, and certainly in conjunction,

uh, so fantastic. Call-out um, and

even in those challenging times, you know, Know how we like joke. Okay, well, you got a kid, so

it's likely you're going to have

some sleep disruptions, uh, but to even bring those practices in during those, uh, you know, challenging times for things like our sleep and irregularity and all of that, uh, that's really an important, so don't

throw out those fundamentals, uh, when life is bringing you a certain circumstances, that can be challenging. So really great.


okay. And then our second question is what is on your end nightstand? And this also can be like your proverbial nightstand or,

um, You know, apps or
things that we should be aware of.

Amir Reuveny 32:34

Um, that's the benefit of working from home? They can take a look.

Mollie McGlocklin 32:37

Yes. Oh, perfect.

Amir Reuveny 32:41

So not a lot of things. I have a notebook to write down like stuff, uh, before I go to sleep, um, and lamp that I can control, like, you know, the deem level. Um, so, you know, I can choose to be

not too bright before I go to sleep. Um, and I tried to give the phone. Is further away. So typically it's not on the ninth sentence instead, it'd be longer. So I have a very long cord to, to give it away,

uh, for as long as
it's hard sometimes, you know, especially in those like busy Daisy, you know, it's,
it's hard to, to keep it away, but I, I try my best to not keep it on the, on the nightstand addiction.

Mollie McGlocklin 33:19

Yeah. Yes.
That is key that,
you know, there's a resounding, uh, relatable understanding for that one. Like, yes. Got it. Daily, uh, thing. So good. Okay.
Uh, and then, um, the last question would be what has been the biggest,
uh, kind of change to your sleep game or biggest
aha moment for you in looking to improve this area of your health and wellbeing, your sleep?

Amir Reuveny 33:50

I think that,

um, actually from, from one of the reports that we, that we got, I found out, you know, I go out, I go to,

I always go to. People on my side

and I wake up on my side and, you

know, I thought that that's it the entire night I'm sleeping on my side. Uh, but when I got the report that we started the most of my items spending on my back, uh, and I had also some slight decrease of like

reading quality when I'm on my back.

Uh, and this was fascinating. I'm switching position, a thing between 15 to 20 times. Uh, and I, and I'm not slipping on you on one side. So this was interesting and fascinating to know,

and, and also kind of.

Helped me like track

as, as, you know, as I,

as I'm getting older,

uh, to, to make sure that these things are not, uh, you know, uh, disruptive, disruptive to my sleep so that I know. And also I have a score of my family of sleep apnea.

So I want to know when I, when it started to be disruptive and when it starts to be, uh,
uh, some days might be dangerous, uh, from the longterm. So
knowing how I sleep in which positions and how it relates to my breathing quality was very eye-opening.

Mollie McGlocklin 35:01

Great. Very cool. Uh, yeah, and I think that will be something very interesting for many people to discover. Uh, cause it's just this area that it

has, uh, were, you know, not awake for during, uh,

every single night throughout the course of the night. And we might have a

thinking or we might assume

that we have an idea of how we're sleeping, but this, uh, gives us access to, uh, there's many things that we might not be aware of or that to test those assumptions. So very cool. So many things. You so many things.

Um, okay. So, uh, for people listening
that now we're like, well, what is this thing? I need to learn more.
So, and if, if anyone is watching, then this is what it looks like. Right? Um, all kinds of, uh,
uh, you know, information that we can find online,
but where should people go? What are the steps to take to be involved in what's next and, uh, this upcoming lunch.

Amir Reuveny 35:56

So, first of all, I highly recommend to join our wait list. This is like the. The place where you can get all the information,

um, about our, our launch, uh, our newsletter, et cetera.
Um, you can go to deputy deputy, deputy dot west
dot C O and joined away, please. Um, you can get a very detailed information about, you know, how it works and who we are,

and also join the wait list to get, uh, to get more information. Uh, we are launching, uh, to the, to the public in about three weeks. In the end of June.

Yeah. Three months program. That includes all the benefits that they just discussed. You get the very comprehensive, uh, sleep test and the sleep report, a consultation with a sleep specialist and then a treatment plan that, uh, will

take you through the sleep improvement progress, uh, for about for three months.

Mollie McGlocklin 36:49

Amazing. Okay. Uh, so definitely get on that wait list. Uh, you stay in the know of what's to come, uh, and I just so appreciate you taking the time and what you're creating,

uh, and really excited to follow what's ahead. So this is exciting times.

Amir Reuveny 37:06

Thanks so much. It was a pleasure to be here.

Mollie McGlocklin 37:08

Uh, thank you.